Though Pillow Talk’s the best known of the Hudson-Day-Randall films, this is my personal favourite. It’s funny and cute; it has Rock Hudson at his gorgeous best (well, he looked equally awesome in Pillow Talk, but what the heck. Still a reason); and it’s about an industry I’ve worked in, loved and hated: advertising.

I wasn’t on Madison Avenue, but our suave, lady’s man hero—Jerry Webster (Rock Hudson)—and our efficient, good-girl heroine Carol Templeton (Doris Day) are. They’re employed with rival agencies, and their styles of working, um, differ. Prior to a pitch, Carol asks for the rundown on a potential client: “…his packaging setup, distribution setup, sales volume, and strong and weak market areas.”

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