I have a confession to make: despite my love for cinema, I’ve never been too keen on film magazines. When I was a child, my parents never bought film magazines, and by the time I’d grown into my teens and had the freedom (and pocket money) to buy whatever reading material I chose, all my major interest in films had shifted to films made before I’d even been born.
As a result, I never knew of Filmindia (or, as it was later renamed, Mother India) until a few years ago, when I read, on Greta’s blog, about Baburao Patel and his film magazine, Filmindia. Reading excerpts on Memsaabstory from Filmindia (and, more often than not, snorting out loud at Baburao Patel’s irreverence), or gushing over the fabulous artwork, I couldn’t help but think: if there’s ever one film magazine I would want to read, it would be the erstwhile Filmindia.
When I heard that Sidharth Bhatia was going to be releasing his book on Baburao Patel and Filmindia, I knew this was right up my alley. Not so much for Baburao Patel (who, I had convinced myself, after having read some of his writing, I did not like—not a nice man), but for the art, the ads, the feel of the 30s, the 40s, the 50s. Even the 60s. The golden age of Hindi cinema. That—the cinema—was what I wanted to read about, what I wanted to see.